Bavarian entrepreneurial spirit in Silicon Valley: Christian and Stefan Kirsch on an innovation journey

From Viechtach to California - how the international pitch became a real adventure Thinking without borders, shaping the digital future: For Christian and Stefan Kirsch, this aspiration became reality in Silicon Valley.

Continue ReadingBavarian entrepreneurial spirit in Silicon Valley: Christian and Stefan Kirsch on an innovation journey

Designing the customer experience digitally - 3 steps for greater proximity and satisfaction Rethinking the customer experience with digital tools

Truly understand the customerAn excellent digital customer experience starts with a true understanding of the people who use your products and services. Today, digital analytics tools provide far more than basic click statistics -...

Continue ReadingDesigning the customer experience digitally - 3 steps for greater proximity and satisfaction Rethinking the customer experience with digital tools

Successfully implementing IT projects - what SMEs can learn from typical mistakes

Practical impulses for sustainable success The reality of IT projects in small and medium-sized businessesWhoever launches an IT project in a small or medium-sized business knows the challenges: Complex requirements, limited resources and day-to-day business that is rarely...

Continue ReadingSuccessfully implementing IT projects - what SMEs can learn from typical mistakes