Digitalization with attitude – What will be crucial for you and your company in 2026

2025 has shown that technology alone is not enough.
If you want to successfully navigate your business through 2026, you need more than tools—you need attitude.
Not as a slogan, but as a guideline for decisions, responsibility, and cooperation.


Attitude means setting priorities

Before introducing the next tool, ask yourself three questions:

  1. What purpose does it really serve?
  2. Which people should it empower?
  3. What risks does it entail—and how do you deal with them openly?

By consistently asking these questions, you can avoid costly mistakes and create clarity.


Attitude means taking the lead

Digitalization requires courage, guidance, and a framework.
As a manager, you are in demand:

  • Formulate clear goals
  • Making decisions transparent
  • Don't punish mistakes—learn from them instead

A strong culture of error tolerance accelerates innovation.


Attitude means: developing skills

AI, automation, and networking are changing roles.
You strengthen your company when you invest in Training, recruiting, and learning culture invest.
It's not just about IT skills—it's also about modern leadership and change management skills.


Attitude means taking responsibility

Topics such as Data protection, fairness, energy efficiency will be valued even more highly in 2026.
Responsibility means:

  • Use data consciously
  • Making AI transparent
  • Taking energy efficiency seriously

This creates trust—both internally and externally.


Attitude means orchestrating instead of chaos

Shadow IT never arises „just like that“—it is a symptom.
When departments seek solutions themselves, there is no clear IT service model.

In 2026, we will need:

  • a transparent service catalog
  • simple booking processes
  • IT and business in dialogue

This is the only way to create a user-centered digital ecosystem.


What will be different in 2026?

  • AI becomes part of operational decisions
  • Regulatory requirements are becoming more specific
  • Expectations for sustainability and resilience are increasing

In this environment, attitude provides orientation:
Companies that use technology pragmatically, empower people, and follow clear principles act faster, more confidently, and more reliably.


Your roadmap for 2026

  1. Determine location: Where does technology bring real added value?
  2. Planning adoption: Always convey the Why, not only that How.
  3. Define competencies: What skills do you need—and who needs to develop them?
  4. Define governance: Clear rules for data, AI, and transparency.
  5. Orchestrating services: Simple, understandable, user-centered.
  6. Embracing a culture of error: Learn instead of assigning blame.

In short:
Digitalization with attitude is not a contradiction—it is the most efficient way to make digitalization a success.

Technology is the engine. Attitude is the steering wheel.

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