Inspiring impulses, exciting discussions and a strong team spirit - our review of the digital event of the year
Background to the topic
The OMR Festival is one of the leading events for digital marketing, technology and innovation in Europe. In 2025, it once again brought together tens of thousands of trade visitors, renowned exhibitors and top speakers in Hamburg. For us at PASSION4IT, it quickly became clear: this year, we're not just there - we're right in the middle of it.
Explanation of correlations
As an exhibitor, we had the great opportunity to present our solutions for artificial intelligence, IT security and digital working environments to a wide audience. The trade fair was perfectly organized - from the logistics to the presentation formats. The exchange with other co-exhibitors and visitors was intensive and at eye level.
Perspectives of key players
Our team was impressed by the quality of the discussions and the genuine interest in our approaches, particularly in the areas of AI-driven efficiency enhancement and digital transformation in SMEs. The response to our stand was also consistently positive - our concept was well received.
OMR was more than just a trade fair for us - it was an energy booster. The enthusiasm for digital solutions was palpable in every conversation. We will definitely be back!
Facts, figures and data
More than 70,000 visitors flocked to the Hamburg exhibition halls and over 800 speakers took to the stages. We were also able to take part in exciting masterclasses and presentations and take valuable inspiration back to the Bavarian Forest.
Legendary evenings - legendary team
Of course, we didn't miss out on the legendary after-show parties. Between beats, industry talks and cool drinks, our team grew even closer together. It was an experience that strengthened and inspired us as a unit.
Outlook: World first in the works
We are more motivated than ever and are already working on a world first that we will be presenting at OMR 2026. We won't reveal any more - but this much can be said: it will be different, it will be bold, it will be PASSION4IT.
We filmed along, you can find our days in Hamburg on our Social media accounts.
