Optimal interaction between marketing, sales and customer service is the basic prerequisite for offering customers the best experience along their customer journey.

The positive side effect: efficient and digital processes reduce the workload for employees and improve collaboration!

BarthHaas GmbH & Co. KG has been benefiting from this added value since the introduction of a customer relationship management system. We were able to accompany the company on its journey. Thanks to our smart software selection process, together we were able to find the ideal solution for the world market leader in hops.

We have summarized the exciting journey from software selection to implementation for you. What has changed at BarthHaas since the introduction of the CRM system and what steps are planned next?