Christian Kirsch's book "DIGITAL MINDSET" was published in January. The 212-page work is intended to serve as a guide for small and medium-sized companies in the direction of digitalization. Christian Kirsch's main aim with the book is to take the fear out of exponential digital development.
Current trends are scrutinized and well-known myths are dispelled. Among other things, Christian Kirsch addresses the most common reasons for the failure of digital projects. For example, many entrepreneurs believe that implementing a new technology is the first step towards digitalization. However, digitalization starts directly with people and the corresponding mindset must be created. In his book, Christian Kirsch focuses on people and guides the reader step by step to the DIGITAL MINDSET in an understandable way.
The book is available as a paperback or e-book.
