Just sit outside and relax. The crackling of the campfire in your ears and finally switching off - the perfect end to the day. But suddenly this thought: there was something else at the company. When can I get in touch with someone from IT? Where will I get the urgently needed IT equipment tomorrow? How did I create a quotation with the new CRM tool? Where can I submit my vacation request again?
These are questions that many employees are increasingly confronted with. The constantly growing demands of mobile and digital working mean that we have to shift up a gear when it comes to digitalization. This is not actually a bad thing, but with the use of new tools and technologies, the aforementioned questions are arising more and more frequently - as is the case for the employees of BarthHaas GmbH & Co. KG from Nuremberg.
May I introduce: A new technology!
Another thing to bear in mind when it comes to change management: Users of new tools and technologies must first get to know them and familiarize themselves with them before they can work with them with confidence. Similar to when a new colleague joins the company. A sensitive approach is necessary here.
Background story
BarthHaas GmbH & Co. KG always wants to make it as easy as possible for its employees to solve IT issues and problems. The IT service management tool Matrix42 has already been in use at BarthHaas for some time. Thanks to the ticket function, the question "When will I finally reach someone from IT?" is no longer an issue.
BarthHaas wants more...
BarthHaas' aim was to integrate an additional service store to give employees quick access to IT articles and IT services. The implementation of the store was a complete success. For the BarthHaas employees, the service store is an additional relief in their daily work, because it should by no means be a barrier between users and IT, but should provide more transparency and service orientation!
So how do you manage to gain employees' trust in the unknown?
A solution to the problem and how to make it palatable...
The answer: With a creative idea and a positive experience!
Together with Stefan Stadelmann from BarthHaas GmbH & Co. KG, we developed a smart idea to introduce Matrix42 users to the new service store in a positive way and at the same time give them a great after-work experience.
Our basic idea was that we needed something that people would automatically associate with carefree and ease - precisely the added value that the new Service Shop offers.
What a campfire has in common with an IT service store
A relaxed evening around the campfire immediately came to mind. As in IT, you also need certain utensils for this, such as a fire basket.
In order to combine the campfire idea with the store, we had 20 fire baskets made in the BarthHaas design by Kugel Elektro- & Metalltechnik GmbH from Viechtach. At the launch of the store, BarthHaas employees were able to get hold of these directly in the service store.
The campaign was a complete success!
"With the fire basket campaign, the service store was introduced with a high-quality product. The campaign was very well received and the fire baskets were sold out in no time," says Stefan Stadelmann happily.
One of the happy fire basket owners expresses her thanks and adds: "The fire basket makes quite an impression and we had lots of admiring comments on the campsite!"
The BarthHaas employees are therefore literally "on fire" and can now end their days relaxing by the fire - knowing that the situation will be just as relaxed in the future when it comes to IT issues.
